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Online Knowledge Links and Information
Online Knowledge Links and Information
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About Us l Small Business Starter l Google Maps l eMail Marketing l Search Engine Optimisation (SEO)
Templates / Copyrighting l Virtual Office/ Training l Knowledge Links l Useful Links
Site Map
Copyright © BeeCeeWebServices2011. All Rights Reserved.
Website Design - Central Coast - Newcastle - Sydney - Australia
Specialising in:- small business websites - trade websites - web design - website development - content management systems - e-Commerce websites - eMail marketing - Animation
About Us l Small Business Starter l Google Maps l eMail Marketing l Search Engine Optimisation (SEO)
Templates / Copyrighting l Virtual Office/ Training l Knowledge Links l Useful Links
Site Map
Copyright © BeeCeeWebServices2011. All Rights Reserved.
Website Design - Central Coast - Newcastle - Sydney - Australia
Specialising in:- small business websites - trade websites - web design - website development - content management systems - e-Commerce websites - eMail marketing - Animation
"Affordable WebServices
for a Competitive Online Presence"
for a Competitive Online Presence"
WEB SITES & WEB PAGES
What is a Web Page?
A web page is any page that can be found on the internet which is accessed through a web browser.
Each of the pages found on a website is referred to as a ‘web page’.
A web page is a document, typically written in plain text complete with formatting instructions of Hypertext Markup Language (HTML).
What is a website?
A website is a collection of related web pages, images, videos or other digital information addressed to a common Uniform Resource Locator (URL), often consisting of the domain name, IP address, and the direction path ('/') in an Internet Protocol-based network.
How does it work?
A web site is hosted on at least one web server, accessible via the Internet.Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user of the web page content. The user's application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal.All publicly accessible websites collectively constitute the World Wide Web.The pages of a website can usually be accessed from a simple Uniform Resource Locator (URL) called the homepage. The URLs of the pages organise them into a hierarchy which guide the reader's movement around the site.
WEB STATISTICS
What Are Web Statistics?
Web statistics is a way of monitoring and tracking the behavior of people who visit a website.
What Can Do With Web Statistics?
With web statistics you can track all of the following information about your site visitors and more…
1. Number of visitors for any given time period. For example day, week, month, etc.
2. How many visitors are on your website at any given time
3. The total amount of time a visitor spends on your website
4. What your visitors do while they are on your website
5. Where your visitors are coming from
6. Which search terms they used to find your website
7. Your website visitors geographic location
8. Which pages are most visited on your website
9. What browser, operating system, and screen resolution your visitors are using
META TAGS
Meta tags provide structure tell the browser something about the files used to produce the website.The information you provide for these tags affect how web pages are seen and also assist with Search Engine Optimisation (SEO).
Content - Meta Tag – often look like:<meta http-equiv="Content-Type" content="text/html; charset=UTF-8"
And tells the browser the content type of the file and what kinds of characters used to ensure the file can be encoded.
Description - Meta Tag
This is a description of what is on the page. The most important keywords and phrases should appear here.
<meta name="description" content="XXXX"
Keyword – Meta Tag
A keyword is a word or two that describes the website<meta name="keywords" content="XXX, XXX XXX"
Robots – Meta Tag
Tells search engines what part of the page to search for all or none.<meta name="robots" content="all" - tells search engines to search the entire document<meta name="robots" content="noindex, nofollow" - tells search engines not to search the document or related links
Need more information see:
Meta Tags
Written Description: http://en.wikipedia.org/wiki/Meta_tagsVideo: http://www.youtube.com/watch?v=c_EVHTm1c4Q&NR=1
Description - Meta Tag
Written Description: http://www.highrankings.com/metadescription
Keyword – Meta Tag
Written Description: http://searchenginewatch.com/2167931
Video: http://www.youtube.com/watch?v=jK7IPbnmvVU
Interesting video from Google stating they do not use the keyword meta tag in their main SEO
BLOGS
What is a Blog?
A blog is an online diary and is short for “web log”. butBlogs typically display time and date stamps along with a section for readers to post comments. A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are updated frequently and it requires little or no technical background to update and maintain a blog. Postings on a blog are arranged in chronological order with the most recent additions featured most prominently (http://support.webstarts.com/2011/02/what-is-a-blog/).
Need more information see:
Written Description: http://en.wikipedia.org/wiki/Blog
Video: http://www.youtube.com/watch?v=NN2I1pWXjXI
DOMAIN NAME / WEB ADDRESS
What is a Domain Name/Web Address?
A domain name or web address is a name that identifies your website on the internet.
For example: www.webaddress.com.
FORMS
What is a Form?
Forms are used to gather your site visitors information and are a great way to convert them into leads. They allow you to capture and then store information such as Names, Email addresses and more, which you can later use to send an email to.Hyper Text Markup Language (HTML)What is HTML Code?HTML code is the coding language that is used to display web.
Need more information see:
Written Description: http://en.wikipedia.org/wiki/HTML_element
HYPERLINKS
What is a Hyperlink?
A hyperlink can be any text or image that you can click on that takes you to another page or file, either on your website or elsewhere on the internet.
NAVIGATION MENU
What is a Website Navigation Menu?
A website navigation menu is the place on each page where links to other pages on your website are displayed.
eCOMMERCE
What is eCommerce?
eCommerce consists of the buying and selling of products or services over the Internet. Most websites that sell something do so with the use of an eCommerce software application commonly known as a Shopping Cart. eCommerce Shopping carts allow you create and manage your products, calculate shipping costs, charge tax, communicate with customers and more.
EMAIL MARKETING
What is Email Marketing?
An easy way to broadcast or mass emails to lists of customers. This is great for sending out promotions, newsletters, and special offers.
BeeCeeWebServices use 'MailChimp', a fantastic email company that is free (for up to 500 subscribers and a total of 3000 emails per month) and comes with many engaging and informative videosMailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Common mistakes which can result in accidental spam filtering:
1. Using spammy phrases, like "Click here!" or "Once in a lifetime opportunity!" Going crazy with exclamation points!!!!!!
2. USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL (especially in the subject)
3. Coloring their fonts bright red, or green
4. Coding sloppy HTML (usually from converting a Microsoft Word file to HTML)
5. Creating an HTML email that's nothing but one big image, with little or no text (spam filters can't read images and they assume you're a spammer)
6. Using the word "Test" in the subject line (agencies run into this all the time, when sending drafts to clients for approval)
7. Sending a test to multiple recipients within the same company (that company's email firewall can only assume it's a spam attack)
8. Designing HTML email in Microsoft Word, and exporting the code to HTML (that code is sloppy, and spam filters hate it)
Need more information see:
Written Description: http://en.wikipedia.org/wiki/E-mail_marketingVideo: http://www.mailchimp.com/support/videos/
What is a Web Page?
A web page is any page that can be found on the internet which is accessed through a web browser.
Each of the pages found on a website is referred to as a ‘web page’.
A web page is a document, typically written in plain text complete with formatting instructions of Hypertext Markup Language (HTML).
What is a website?
A website is a collection of related web pages, images, videos or other digital information addressed to a common Uniform Resource Locator (URL), often consisting of the domain name, IP address, and the direction path ('/') in an Internet Protocol-based network.
How does it work?
A web site is hosted on at least one web server, accessible via the Internet.Web pages are accessed and transported with the Hypertext Transfer Protocol (HTTP), which may employ encryption (HTTP Secure, HTTPS) to provide security and privacy for the user of the web page content. The user's application, often a web browser, renders the page content according to its HTML markup instructions onto a display terminal.All publicly accessible websites collectively constitute the World Wide Web.The pages of a website can usually be accessed from a simple Uniform Resource Locator (URL) called the homepage. The URLs of the pages organise them into a hierarchy which guide the reader's movement around the site.
WEB STATISTICS
What Are Web Statistics?
Web statistics is a way of monitoring and tracking the behavior of people who visit a website.
What Can Do With Web Statistics?
With web statistics you can track all of the following information about your site visitors and more…
1. Number of visitors for any given time period. For example day, week, month, etc.
2. How many visitors are on your website at any given time
3. The total amount of time a visitor spends on your website
4. What your visitors do while they are on your website
5. Where your visitors are coming from
6. Which search terms they used to find your website
7. Your website visitors geographic location
8. Which pages are most visited on your website
9. What browser, operating system, and screen resolution your visitors are using
META TAGS
Meta tags provide structure tell the browser something about the files used to produce the website.The information you provide for these tags affect how web pages are seen and also assist with Search Engine Optimisation (SEO).
Content - Meta Tag – often look like:<meta http-equiv="Content-Type" content="text/html; charset=UTF-8"
And tells the browser the content type of the file and what kinds of characters used to ensure the file can be encoded.
Description - Meta Tag
This is a description of what is on the page. The most important keywords and phrases should appear here.
<meta name="description" content="XXXX"
Keyword – Meta Tag
A keyword is a word or two that describes the website<meta name="keywords" content="XXX, XXX XXX"
Robots – Meta Tag
Tells search engines what part of the page to search for all or none.<meta name="robots" content="all" - tells search engines to search the entire document<meta name="robots" content="noindex, nofollow" - tells search engines not to search the document or related links
Need more information see:
Meta Tags
Written Description: http://en.wikipedia.org/wiki/Meta_tagsVideo: http://www.youtube.com/watch?v=c_EVHTm1c4Q&NR=1
Description - Meta Tag
Written Description: http://www.highrankings.com/metadescription
Keyword – Meta Tag
Written Description: http://searchenginewatch.com/2167931
Video: http://www.youtube.com/watch?v=jK7IPbnmvVU
Interesting video from Google stating they do not use the keyword meta tag in their main SEO
BLOGS
What is a Blog?
A blog is an online diary and is short for “web log”. butBlogs typically display time and date stamps along with a section for readers to post comments. A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are updated frequently and it requires little or no technical background to update and maintain a blog. Postings on a blog are arranged in chronological order with the most recent additions featured most prominently (http://support.webstarts.com/2011/02/what-is-a-blog/).
Need more information see:
Written Description: http://en.wikipedia.org/wiki/Blog
Video: http://www.youtube.com/watch?v=NN2I1pWXjXI
DOMAIN NAME / WEB ADDRESS
What is a Domain Name/Web Address?
A domain name or web address is a name that identifies your website on the internet.
For example: www.webaddress.com.
FORMS
What is a Form?
Forms are used to gather your site visitors information and are a great way to convert them into leads. They allow you to capture and then store information such as Names, Email addresses and more, which you can later use to send an email to.Hyper Text Markup Language (HTML)What is HTML Code?HTML code is the coding language that is used to display web.
Need more information see:
Written Description: http://en.wikipedia.org/wiki/HTML_element
HYPERLINKS
What is a Hyperlink?
A hyperlink can be any text or image that you can click on that takes you to another page or file, either on your website or elsewhere on the internet.
NAVIGATION MENU
What is a Website Navigation Menu?
A website navigation menu is the place on each page where links to other pages on your website are displayed.
eCOMMERCE
What is eCommerce?
eCommerce consists of the buying and selling of products or services over the Internet. Most websites that sell something do so with the use of an eCommerce software application commonly known as a Shopping Cart. eCommerce Shopping carts allow you create and manage your products, calculate shipping costs, charge tax, communicate with customers and more.
EMAIL MARKETING
What is Email Marketing?
An easy way to broadcast or mass emails to lists of customers. This is great for sending out promotions, newsletters, and special offers.
BeeCeeWebServices use 'MailChimp', a fantastic email company that is free (for up to 500 subscribers and a total of 3000 emails per month) and comes with many engaging and informative videosMailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Common mistakes which can result in accidental spam filtering:
1. Using spammy phrases, like "Click here!" or "Once in a lifetime opportunity!" Going crazy with exclamation points!!!!!!
2. USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL (especially in the subject)
3. Coloring their fonts bright red, or green
4. Coding sloppy HTML (usually from converting a Microsoft Word file to HTML)
5. Creating an HTML email that's nothing but one big image, with little or no text (spam filters can't read images and they assume you're a spammer)
6. Using the word "Test" in the subject line (agencies run into this all the time, when sending drafts to clients for approval)
7. Sending a test to multiple recipients within the same company (that company's email firewall can only assume it's a spam attack)
8. Designing HTML email in Microsoft Word, and exporting the code to HTML (that code is sloppy, and spam filters hate it)
Need more information see:
Written Description: http://en.wikipedia.org/wiki/E-mail_marketingVideo: http://www.mailchimp.com/support/videos/