- eMail Marketing is a popular and effective online marketing strategy which has the potential to stimulate a good return for minimal investment.
- Advertisers can reach substantial numbers of eMail subscribers who have agreed to receive e-mail communication on subjects of interest, or goods and services.
- This can create positive ongoing communication with your contact list or customer base and importantly, the effectiveness of your emails can be tracked.
- BeeCeeWebServices use MailChimp a fantastic and fun email company (free for up to 500 subscribers and a total of 3000 emails per month) which comes with many engaging informative, and complimentary eMail marketing videos.
- BeeCeeWebServices can also assist with:Managing your email list, Designing e-Mail Campaigns, Tracking Your Campaign results
What is Email Marketing?
An easy way to broadcast or mass emails to lists of customers. This is great for sending out promotions, newsletters, and special offers.
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
Common mistakes which can result in accidental spam filtering:
- Using spammy phrases, like "Click here!" or "Once in a lifetime opportunity!" Going crazy with exclamation points!!!!!!
- USING ALL CAPS, WHICH IS LIKE YELLING IN EMAIL (especially in the subject)
- Coloring their fonts bright red, or green
- Coding sloppy HTML (usually from converting a Microsoft Word file to HTML)
- Creating an HTML email that's nothing but one big image, with little or no text (spam filters can't read images and they assume you're a spammer)
- Using the word "Test" in the subject line (agencies run into this all the time, when sending drafts to clients for approval)
- Sending a test to multiple recipients within the same company (that company's email firewall can only assume it's a spam attack)
- Designing HTML email in Microsoft Word, and exporting the code to HTML (that code is sloppy, and spam filters hate it)