WHAT IS PAY PER CLICK GOOGLE MARKETING?

GOOGLE ADWORDS - WRITTEN DESCRIPTION - http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6084
GOOGLE ADWORDS - VIDEO - http://www.youtube.com/watch?v=uFzoM59bIQ8

GOOGLE ADSENSE - WRITTEN DESCRIPTION - https://www.google.com/adsense/login3 or http://www.google.com/services/adsense_tour/index.html
GOOGLE ADSENSE - VIDEO - http://www.youtube.com/watch?v=KJzwMfvj5Zc&feature=related

With Google AdWords, it's all about results. Optimisation means taking steps to get the results you want by improving the quality and performance of your account – without raising costs. Google have designed these optimisation strategies to help you achieve success with your advertising campaigns.

1. Identify your advertising goals.
2. Organise your account for maximum effectiveness
3. Choose relevant keywords and placements
4. Create straightforward, targeted ads.
5. Optimize your website for conversions.
6. Track your account performance.
7. Test and modify your campaigns to get the results you want.

http://adwords.google.com/support/aw/bin/static.py?hl=en&page=tips.html#choose